Since the introduction of pay per click advertising, medical practices have been both lured into and frustrated by Google AdWords.  On the one hand, capturing someone who is searching for “Doctors in Your City” is a hot lead.  On the other hand, many practices have been unable to achieve a positive ROI over the years (causing them to give up entirely).

There are two reasons for this.  Number one, many doctors try to handle it in-house.  This is a huge mistake as PPC is complicated, and there are many nuances to running a profitable campaign.  Similar to how you would frown on a patient diagnosing and treating themselves, only experienced professionals should handle paid advertising campaigns.

The second mistake doctors and other service pros make is sending traffic to their website.  Websites are intended to be educational and informational, but they are NOT designed to capture leads.  This is the number one reason local businesses fail to achieve a positive ROI when using paid advertising: the pages they’re sending traffic to are plain ugly, and are NOT designed for lead capture.

So what’s the solution?  In short, you need to: stop managing these campaigns yourself and stop sending traffic to your website.  Fix these two things and you are much more likely to achieve a positive ROI.  Don’t worry though; this isn’t a pitch.  Google recently introduced a program designed for local businesses that addresses both of these problems, and it’s entirely free.

AdWords Express is Google’s new version of their infamous AdWords platform, but simplified for local businesses.  To address our first problem, they completely automate everything.  Instead of setting geographic targeting and creating thousands of keywords to address each and every zip code in your area, you simply select your business category, select your Google Places listing, and write a couple text ads.

For those of you who don’t know what Google Places is, it is the new version of Google Maps (free to setup however they require that you have/setup a Google Plus profile; all of this can be done in 10 minutes).

To address the second problem, they give you three options.  You can send searchers to your business’s free Google Plus profile, let them pull up directions via Google Places (maps), or let them click a button to place an immediate call to you.  In short, you don’t need a website or custom designed landing page!  Further, most business owners would agree that a phone call is much more valuable than a website visit (yet you pay the same price for both).

If this sounds too easy to be true, it almost is.  If you don’t have a Google Plus profile or your Google Places listing set up, completing the process could take 1-2 hours of focused attention.  With that said, this is quite possibly the easiest and most scalable way to access people who are actively searching for the services you offer.

With a full 25% of searches taking place on mobile devices, and 40% of those searchers being geographically focused, ignoring mobile searchers means you are ignoring a whopping 10% of everyone searching on Google.  And with Google getting 3.33 Billion searches per day, odds are people in your city are searching for your services.  Will your business be visible when they need you most?

——————

Author Bio

Chris Laub is an entrepreneur from Orange County, California.  Chris has worked in online marketing for 6 years, including 3.5 years at a successful search engine marketing agency in Los Angeles.  His company, PPC Nerds, offers pay per click services for both local and domestic businesses.

AdWords Express: Pay Per Click Advertising Made Easy for Doctors is a post from: Medical Marketing by JD Media Surge, LLC.

For Immediate Release…

May 17, 2013 – A medical Internet marketing consulting service has been launched by JD Media Surge, LLC. Targeting members of the medical and healthcare community to help them market their services online and attract new patients, the consulting service is focused on SEO and a number of proven Internet marketing strategies.

The medical Internet marketing agency is providing the service to help clients who are struggling to get results online. As part of the consulting, the company will draw on it’s experience providing highly specialized and effective medical SEO services, designed to help get top rankings for clients’ websites. A search engine marketing analysis may also be provided, giving doctors an idea of how many new patients they can attract with the proper online marketing.

While incorporating more traditional forms of Internet marketing such as Pay-Per-Click and Website SEO, the medical marketing consulting service also caters to localization needs. The company helps medical practices optimize their presence on Google+ and other local map sites. It also makes full use of Google Analytics and since members of their staff including founder James Dreesen are actually Google Analytics certified they have a history of pin-pointing potential problems quickly.

To learn more about the new medical Internet marketing consulting service you can contact the agency here:

www.JDMediaSurge.com/Contact/

About JD Media Surge, LLC

JD Media Surge, LLC is a medical Internet marketing agency that provides numerous services to help physicians, including surgeons, chiropractors, and dentists get more new patients. The company focuses on proven Internet marketing strategies like medical SEO, Pay-per-Click, and local maps optimizations services.

Medical Internet Marketing Consulting Launched by JD Media Surge, LLC is a post from: Medical Marketing by JD Media Surge, LLC.

When creating a for profit website, many writers and publishers are faced with the never-ending task of providing high quality, original content.  Part of this daunting task is to make sure that duplicated material is not publicly posted on your site.  Unfortunately for the honest authors and publishers that work hard at perfecting this process, there are less ethical content producers call “spammers”.

Recently increasing in occurrence, “Spammers” are basically people that steal finished material and publish it as their own.  Even with new, innovative ways to prevent double content from being posted, it remains very difficult for website owners to maintain the integrity of their published material while also trying to avoid the penalties for reproduced material.  Knowing that the fight against published duplicate content is continuous, search engines like Google have created innovative ways to help lower the production of unoriginal content.

Although the reproduction of duplicate content can occur in a variety of ways, there are three most common ways that duplicate content transpires.  The most obvious and blatant way that material is reproduced is through the exact copying of content and images that have already been published online.  For obvious reasons, this specific cause of duplicate content being published is the most harmful and carry’s the stiffest penalties.  Although this practice is somewhat common, there are new internet optimization programs that are specifically designed to prevent duplicate material from being posted.

Another common way that unoriginal content is published is through the copying of a specific article selection.  Instead of copying an entire article or blog, “Spammers” will select and copy the strong parts of a piece of writing, claiming that these sections are part of their own article or blog.  The last, most common, type of duplicate content being published is through the replication of specific sentences for phrases.  This cause is usually the hardest to combat and can be very time consuming.  Luckily, there are extremely beneficial services like duplicate content checker PlagSpotter that can help stop this from happening.

Check for Duplicated Content Manually

In order to fully optimize your website, each individual search engine will provide your site with a SERP ranking.  Primarily ranked on content originality, if your website is a repeat offender of producing duplicated content, than each search engine will take dramatic action; sometimes even leading to the complete termination of the website.  One of the best ways to ensure that reproduced material is not published on your website is by manually checking each piece of content.  Not only do you have to manually check your work, but you also need to research similar blog and article topics.  The research will show you other comparable pieces of writing that will show if any reproduced material has been used.

Algorithmic Optimization

A new trend in the fight against duplicate content is through Algorithmic penalties that are given out to websites instead of monetary fines.  In fact, the newly updated Google Panda is trailblazing the way in regards to Algorithmic penalties.  Of course, not all duplicated material is reproduced on purpose.  Sometimes, certain phrases or words can be traced as duplicated when there was no intent to do so.  Now, with the updated Google Panda, websites are awarded with a higher search engine ranking for providing original content.  This proves to be more than helpful for the honest website owners that are constantly trying to publish original content only.

Guest Post: Avoiding Duplicate Content and its Search Engine Penalties is a post from: Medical Marketing by JD Media Surge, LLC.

Search engine optimization (SEO) can be defined as a set of techniques used to bring your website to the top of the search engines, mainly Google.

As great as this method can be, it can be quite time-consuming and requires endless time due to daily algorithm changes. The way SEO is done today is completely different than even several months ago. The optimal techniques that were good to use then are not necessarily good techniques to use now.

In order to prevent lost time and money, it is important to have a knowledgeable external or internal team of marketers who know exactly how SEO works. If you hire a cheap over seas team of then the results can be counter-productive. Low quality SEO is not only a waste of financial resources, but can have a negative impact on your website as well. It may even be taken off the search engines completely if what has been done causes a penalty to the site.

SEO Success Moving Forward Depends Entirely on Content Marketing

Recent search engine algorithm changes have changed the way SEO is done. It is now necessary to have proper quality and quantity of content on a website. Previously the quality of content on a site was the only aspect that mattered in the equation; this meant that sites with only three high quality articles could rank higher than a site with fifty articles of better quality. Now it is necessary to have a large amount of high quality, constantly updated content produced in order to rank high on Google.

Unfortunately for anyone in the medical field, SEO is simply too time-consuming to even consider with all of the patients, financial work, and office matters to take care of. Even an internal team may be too costly and difficult to manage correctly. If this paragraph describes your current thoughts about SEO, then outsourcing to JD Media Surge, LLC may be what you need.

Outsourcing can be great for any medical professional as this will allow a person to focus on other aspects of their medical facility. The most recent concern people have after all these Google changes is the ethics of their potential provider. There are many people and companies out there that pose as SEO gurus and such, yet have absolutely no experience in the field or simply then outsource the work themselves. While this was a great business model several months ago when Google penalties didn’t exist but that is no longer the case.

No longer can you and should you trust any over seas company with your SEO. And if the company that is suppose to be doing your SEO outsources overseas… Your asking for trouble. Most likely your website will be penalized in 3-6 months.

Sure anyone can still get your website to rank high on Google. But can they keep it there? Can they keep it there with out Google penalties. What is worse is when these SEO guru’s don’t even know what these penalties are and or what caused them. I’ll give you a hit if you want to learn more about them. Their called penguin and panda.

Remember, SEO is not the only aspect of ranking a website. You will want to invest a bit of time and research into finding a qualified content producer as well. If the content on your website is poor, then it shows that your practice is not ethical since it does not care about the quality of content it is providing. Poor content will assure that your sites bounce rate will be high and your rankings will be non existent, especially if your website is filled with irrelevant articles.

How SEO Will Increase Potential Patients

Since most people spend a lot of their time online, you will want to focus on getting potential patients to your medical website as this will convert much better than traditional newspaper or television advertisements. To summarize what was said above, you will need to focus on producing high quality content in large quantities in order to rank well. Posting at least two engaging, informative blog posts per day is a good way to promote your presence online.

Your SEO company will work on ranking your main site and every new article that pops up. Each article should have a main keyword or phrase for SEO purposes that appears one to two times per five hundred words, so be sure to hire a writer who takes SEO into consideration when writing. By focusing on SEO and content marketing, your website will rank high, help you avoid those Google penalties, and help you get a steady influx of new patients faster than you could ever have dreamed possible.

Content Marketing: The Future of SEO is a post from: Medical Marketing by JD Media Surge, LLC.

In thе golden аge, іf уou cаlled уour fаmily physiciаn or GP аftеr office hours, уou’d gеt the nice mеssаge…

“Tаke 2 аdvil аnԁ cаll mе tomorrow!”

Diаgnosіѕ Before Treаtmеnt

In modern mеdicіne, а physiciаn who prescribеs а mеdicіne bеforе runnіng suіtаble tests to identіfy thе underlying dіѕeаse woulԁ bе sued for mаlprаctice. Sаdly, whеn іt comеs to SEO services, there is not a similar standard of care.

Thаt аpproаch works wеll іn generаl prаctice bеcаuse moѕt common аilmеnts cаn bе cured bу rest аnԁ sleep аlone. If onlу SEO problems cаn bе solved јuѕt аs eаsily, еvеrуonе woulԁ wаnt to bеcomе аn SEO consultаnt! The truth іѕ, effective SEO nееԁѕ а CT Scаn, not јuѕt а Bаnԁ-аid.

Unfortunately, mаny clients comе to SEO experts lіkе mуѕеlf for morе complex problems.

• Their wеbsіtes ԁo not rаnk wеll on Google
• They ԁo not gеt а constаnt streаm of quаlіfied prospects to vіѕіt thеir sіtes
• Their offers аre not аppeаlіng to thе rіght аudience
• The conversion rаte from their website into new patient consultations іѕ low

And, thеy аre lookіng to SEO аs thе аnswеr to thеir аrdent prаyers thаt thіngs wіll improve.

It іѕ crіticаlly importаnt for уou, іn consultаtion wіth уour SEO expert, to bе аble to gеt іnside уour prospect’s mіnd.

Unless аn SEO consultаnt cаn dig deep іnto уour busіness reаlіties, gеt to thе heаrt of уour busіness аnԁ identіfy аreаs of wеаkness or potentiаl opportunіty to bе exploіted, уour SEO efforts wіll under perform thеir potentiаl. The ship thаt іѕ уour busіness wіll run аdrіft on thе high seаs, gеt furthеr аnԁ furthеr аwаy from sаfe hаrbors аnԁ lose direction, onlу to wаnԁer аround аimlessly.

Fіnd out whаt thеy require

• Recognize thе nееԁѕ аnԁ desires thаt fuel searches for уour services аnԁ products.
• Identіfy thе keywords аnԁ phrаses thеy type іnto seаrch engіnes, аnԁ thе іntent bеhіnd thoѕе seаrches.
• Only thеn wіll уou bе аble to tаilor уour response to mаtch thеir requiremеnts.

How To purchаse уour SEO Services
As аn SEO provider, sellіng SEO services іѕ vеrу dіfferent from othеr kіnds of sellіng. Lаnԁіng а nеw contrаct іѕn’t thе ultimаte goаl. And, desperаtely lowеrіng prices to аppeаl to first-timе clients mаy bе thе wrong strаtegic choice. Whаt іѕ morе importаnt іѕ to аttrаct thе moѕt suіtаble clients whom уou wіll bе аble to hеlр signіficаntly through optimizіng thеir SEO.

Educаtion mаrketіng іѕ highly effective, аnԁ co-opetіtion mаkes іt eаsier bу іnformіng prospective clients аbout thе bеnefіts аnԁ аdvаntаges of SEO іn thеir busіness. Still, thеre аre multiple fаctors аt plаy. Synergies exіѕt bеtwеen dіfferent elemеnts. The ‘butterfly effect’ leаds to unіntended consequences for evеrу іtem thаt уou twеаk or modіfy. And, eаch client hаs unique chаllenges, both іnternаl аnԁ externаl.

Wіthout knowіng whаt thе іnternаl аnԁ externаl chаllenges аre, а consultаnt or аgency wіll not bе аble to sаy for ѕurе іf:

• уou wіll bеnefіt from SEO аt аll
• how muсh уou wіll pаy for SEO services
• whаt kіnd of impаct уou cаn expect

An Ounce Of Anаlysіѕ Is Worth A Pound Of Repаirs

When SEO consultants іnvest а fеw hours to exаmіne уour busіness, leаrn аbout уour busіness’ fіnаnciаl аnԁ strаtegic goаls, аnԁ understаnԁ thе ecosystem іn whісh уour busіness operаtes; thеn thеy wіll bе аble to offer а morе аccurаte prediction of how SEO services wіll hеlр — аnԁ mаke уou а bеtter, morе reаlіѕtic estimate of how many new patients you can expect.

There іѕ no “fіts аll” pаckаge whеn іt comеs to SEO. Evеrу cаse іѕ unique аnԁ dіfferent. Tryіng to speed uр thе process аnԁ rushіng to provide quick-fixes аdd lіttle vаlue, whіlе уou rіѕk losіng focus аnԁ direction. First, tаke thе timе to diаgnose whаt your problem and SEO challenges are — аnԁ onlу thеn can you begin your SEO treatment!

If you need help with your healthcare marketing and attracting new patients from the Internet then I encourage you to check out our SEO services for doctors today!

Patients Want the Best Doctors; Don’t Doctors Deserve The Best SEO? is a post from: Medical Marketing by JD Media Surge, LLC.

One way to attract new patients to your practice is by getting them to visit your website. If you can direct potential patients to a well-written website it will increase the chances of them coming into your practice. One of the best ways to increase traffic to your site is by ranking higher on the Google search engine results page (SERP). An effective way to raise your ranking in the Google SERPs is by conducting an organic link building campaign.

How Link Building Can Help

There are multiple ways that a well-planned link building campaign can help your practice. However, the main goal of any organic link building campaign is to increase your site’s ranking in Google SERPs for various keywords.

Before getting started on any sort of link building it is important that you consider the state of your webpage first. After all, this is where all of these potential links will be pointing back to and if it’s not a high quality page, the value of the links you are working so hard to obtain may be diminished. For some tips on how to ensure you have quality content on your site, read this great article written by James Dreesen.

As mentioned before, the main goal of any link building project is to improve a site’s ranking in Google searches. The way this is done, is by acquiring valuable links to your site from other relevant and credible sites. This can be achieved through two different ways: by asking to be listed on the site’s “Links” page or placing links within guest post articles you have written for the site. For the purpose of this article, we will focus on obtaining links through guest posts.

What Sites do I want to target for my Campaign?

Before you start sending articles out to various websites for guest posts, it is important to consider which sites you should be targeting for your link building campaign.

As a general rule of thumb there are some sites that you will want to avoid for any type of link building project. This is because links from these types of sites can actually hurt your Google ranking. These types of sites are referred to as “content dump” sites and all tend to have similar characteristics which can help you identify them.

One thing you can look at is where the external links on the site are pointing to. If they are all going to the same location, this is a good indication that you are dealing with a “content dump” site. Another thing to do is browse through a few of the articles on the site and look at the writing. Does the writing seem like it was written by an actual human being or does it seem spammy and disjointed? If the writing seems fishy, you may want to avoid reaching out to the site.

Another criterion to consider when searching for potential sites for your articles is whether or not the site is in your niche or segment. This means as a medical practice, you will want to reach out to medical sites or sites that are related to health and medicine.

Importance of Quality, Relevant Content

As I mentioned above, it is important to find sites that are relevant to the medical industry and this idea of relevancy is just as important in regards to the content you provide in your guest posts. Along with being relevant, you want to provide high quality and useful content to ensure you get the most value out of your links.

The quality of your content may be the single most important aspect of your entire link building strategy. This is because Google gives much more weight to links that are associated with content that provides value to readers and users. Not only will great content increase the power of your links, but other webmasters are much more willing to post articles to their site that are of high quality.

Along with the importance of quality content, the importance of relevant content cannot be understated. Relevancy is another factor that Google puts emphasis on. This means that if you are posting an article to a pharmaceutical website, the article should be focused on a topic related to pharmaceuticals. This sounds simple and basic, but it is actually easier said than done. However, being aware of the importance of relevancy and keeping it in mind when writing articles will go a long way towards ensuring that your links stay relevant.

It is crucial that you produce high quality and relevant content when attempting to guest post on other websites. It is also important that you consider whether or not the sites you are reaching out to will provide you with quality backlinks or actually hurt your cause. There are certainly some things to be aware of when beginning an organic link building campaign, but if you keep these things in mind and invest enough time and energy into the project you will be quite pleased with the results.

Andrew Dennis is a writer at Page One Power, a relevancy first link building company who offers link building training. When Andrew’s not writing about link building and SEO he prefers to be playing videogames or gaming online.

Guest Post: Increasing Your Page Rank Through Organic Link Building Campaigns is a post from: Medical Marketing by JD Media Surge, LLC.

It seems to be a common practice nowadays for medical practitioners to not have a specific name for their practice. Often times they simply use their full name followed by their specialty, such as MD or PhD. Some have created a website domain name that could be used for the name of their practice, but they never take the steps to make it official. There are many possibilities of why medical practitioners do not come up with a practice name, some common reasons are

A) they don’t know if they need a practice name

B) they don’t care if they have a practice name

C) they don’t know how to choose a practice name

D) they don’t want to worry about the legalities of having a practice name. By using their actual name and specialty, medical practitioners are “self branding” in the market world.

Self branding your medical practice can have both positive and negative effects. On one side, self branding ensures that no other practice in your area will have the same name. On the other hand, it can make it difficult for the future of your practice, especially with the idea of selling it. Many potential buyers might not show as much interest if the practice is self branded, so it might require a complete rebranding.

With all of this in mind, here are some questions to consider before deciding on a practice name:

• Do you want your city or location in your medical practice name?
o This option has some obvious benefits, it would make it easier for customers to find and remember your medical practice simply by its name. If the business was ever sold, the name could easily be transferred over in the sale. The name would occur in local Internet searches more often.

• What logo do you have in mind?
o While names are memorable, images leave a lasting impression. What type of memorable logo would go with the name of your practice?

• Is it important for you that the practice name contains your name?
o If you come from a family of medical practitioners, it might be a good idea to include the family name to the practice name.

• Is the practice name available?
o It is unfortunately common that many times when a medical practice name is chosen, the name is already in use by another business. Before selecting a name, check with the county office and secure a DBA. For a final check, do a Google search to make sure other companies throughout the country are not using the same name.

• Is the domain name available?
o If you wish to have a website connected to your medical practice, make sure the domain name is available and purchase it as soon as possible.

5 Award Winning Tips for Branding Your Medical Practice’s Name is a post from: Medical Marketing by JD Media Surge, LLC.

For Immediate Release: April 17, 2013

Minneapolis, MN – April 17, 2013 – Following an Internet survey, JD Media Surge, LLC was officially named “Best SEO Company” in Minneapolis, MN by experts in the field.

Respondents were asked to name the “Best SEO Company” in a brand-new online opinion poll. The outcome was a result that many say was foreseeable. A well-known Internet marketing company, JD Media Surge, LLC was identified more than any other name in Minneapolis included in the survey.

The poll and subsequent naming of “Best Minneapolis SEO Company” involved an in-depth argument about which company in the city would be able to claim the title. Efforts to keep the ballot fair to all participants were enforced. The ballot was created online and the winner was decided upon by independent marketing experts.

Once the survey was initiated, there was a fierce contest to see who would win “Best SEO Company”. After the results were verified, JD Media Surge, LLC was the indisputable winner of the popular title. When the poll closed, the company was established as the “Best Minneapolis Minnesota SEO Company”.

When asked about the results of the opinion poll, Internet marketing experts had split responses to JD Media Surge, LLC claiming the highly sought after title. Some expressed disbelief while others completely agreed the company deserved such recognition in the industry and locally in Minneapolis.

The company was most likely recognized as “Best SEO Company” by others in the field in part because of the results they have achieved aiding medical practices to get more new patients through their medical SEO services.

A renowned specialist in SEO and Internet marketing, JD Media Surge, LLC was not an unpredicted winner of the formal title. Most people who took part in the survey agreed the Minneapolis company would get such recognition.

A company representative said, “We are thrilled people here in Minnesota are aware of our company and services. Hard work during the past year has paid off and being identified as “Best SEO Company in Minneapolis” is a great honor not only to our prestige but also to our clients. We’d especially like to thank them the most.”

JD Media Surge, LLC Voted Best Minneapolis SEO Company is a post from: Medical Marketing by JD Media Surge, LLC.

The rise of social networking sites as a resource for marketing healthcare services has led to new channels of patient referral. Medical organizations and physicians employing Linkedin as part of their marketing campaign strategy have benefited greatly from the multi-scale interface of the social networking site’s connectivity with other potential doctors.

5 Simple Steps to Increase Your New Patient Referrals With Linkedin:

1. LinkedIn Profile – Initiate sign up on LinkedIn.com with your professional email address. Optimization of the Linkedin Profile can be done by: 1) keyword tagging and descriptions; 2) claiming a vanity URL; 3) precise addition of ‘Skills and Expertise’ involved in the practice; 4) inclusion of ‘Honors and Awards’ associated with professional development; 5) descriptive titles including the practice website URL in the headline; and by filling out the 6) contact information section. Improve brand recognition in these six easy steps to profile management.
2. Company Profile – When creating a clinical Company Profile on Linkedin, assume that the audience for the practice does not know anything about the organization, its services and specialization. Optimization of this element of a Linkedin profile goes a long way. Feature core elements to the practice to give it the brand identification that potential clients will remember. Patient equity is an important tool for generating interest. A good marketing campaign is an iterative one. Visitor feedback to the Linkedin page is value added. Acquisition of recommendations for the practice and blog content can be interfaced on the Profile for a continuous marketing platform. ‘Likes’ tabulation status of members joining the Profile is very important for creating contact lists. Medical practice profile optimization can be supported by keyword insertion, contact information and a complete ‘Services’ page on the Profile.
3. Join LinkedIn Groups – Create a medical practice group is the next step in networking. Advancing clinical services increases the impression of the practice as an authority in areas of specialization. Patients are responsive to peer’ generated discussions. Linkedin provides a platform for layperson participation in knowledge sharing groups that are normally discretionary to practitioner associations and other professional circles dedicated to researched, evidence based practice. Sub-groups on educational topics relevant to patient preventive medicine and aftercare are an example of the type of medical practice groups useful for engaging patients. Optimization tips for medical practice groups include: creation of a branded name for the group; complete summary of the group purpose, with description of expectations; and ethical framework to group participation, including rules to moderation of direct promotions and spam.
4. Profile Feed – Crafting messages the serve to connect the medical practice page with advertising, blogs and newsletters on Linkedin can be done by way of the social networks platform tools. Optimize the Profile Feed so that connections already acquired become a source of value added in forthcoming marketing efforts. Each step of the way as a network of potential clients is growing, new feeds increase interest and opportunities to attract visitors to the practice website homepage. Use Linkedin’s feed function for generating as much interest as possible about research, conferences, workshops, managed care insurance changes and healthcare education.
5. Connections – Connections are the most vital element of a Linkedin marketing effort. Connect by : 1) email, 2) seek endorsements of ‘Skills & Expertise’, 3) write recommendations for other practitioners, 4) create a group, 5) join groups, 6) post blogs and status update feeds, and finally 7) introduction. The availability of practice groups, established for the sole purpose of community participation, offers ready vehicle for the facilitation of connections with Linkedin members. Use these forums for attracting new clients. Patient focused conversations about common medical conditions and treatments serve to engage members, and increase direct access traffic to the practice’ Profile. By joining niche groups dedicated to medicine, the chance of a message reaching potential clients is much higher. Growing connections by way of networking is one of the most efficient and effective methods of achieving marketing campaign goals. The objective is to reach as many potential clients possible.

With Linkedin the opportunities are almost endless, and the cost undeniably affordable. To join LinkedIn groups conduct a keyword search for a group, string the niche and location relevant to the practice, and commence communications. Announcements about group blogs, board discussions, comments and requests to connect are met both on the group page, and via email alerts.

How Doctors Can Increase New Patient Referalls With Linkedin is a post from: Medical Marketing by JD Media Surge, LLC.

Google gives appropriate high rankings to good quality content that is optimized appropriately, while poorly written content is increasing, and sometimes overlooked and penalized. Following the next three steps will help you create quality content and rank higher in Google!

1. Write Quality, Unique Content

Good, high quality content not only reflects well on your company as well as on Google. A major deterrent for potential patients is to place sloppy, poorly written copy on your web site. All content should be 100% unique (use Copyscape to make sure), and should target your specific audience. Ask yourself the following questions, when trying to decide what content you want to place on your website:

1. What is your particular audience looking for when they get on the web?
2. How much research is required to complete each web page?
3. Who will be doing the writing? Are you an expert writer, or do have one on staff?

Let’s dig deeper into each question…

1. What is your particular audience looking for when they get on the web?
Keywords in your web page are the guide for writing content to a specific audience. For example, if you are a dentist and have chosen “Minneapolis Cosmetic Dentist,” as your keyword phrase, people who click on your web page are looking for cosmetic dental practice in Minneapolis.

2. How much research is required to complete each web page?
You may think you know all you need to know about your field, but a true expert does their homework, which means, research, and more research! Many customers want answers to ALL of their questions. If you do not have the answer to their question, they may leave your page to go to another, to find the answer, and you have lost a potential customer. This is not something you want to happen, so don’t let it! You should have as much information as you possibly can, do not leave readers in suspense. You may want to include a blog on your website, because then there is constantly new information being posted The more you change your site, the more search engine spiders will visit, as well as visitors.

3. Who will be doing the writing? Are you an expert writer, or do have one on staff?
Perception is everything. You want your site to be very well written, you don’t want to have it full of grammar or spelling errors., this is a big turn-off to potential customers.

To maintain high rankings you must have good quality writing, which should include the following:

1. A clear, smooth copy that is easy to understand yet conveys the message you want to send, but is also well written with good grammar.
2. Sales expertise to help convert visitors to clients.
3. Invaluable outside perspective; a writer who isn’t an expert in the field is more likely to relay information in a way that other non-experts will understand.

If you think you can do your own writing, make sure someone else edits and proofreads it for content and quality. You should also try to find a couple people from within your demographic and target market to read through your content. Ask them to provide honest constructive criticism. Do not take negative critique personally. Instead, use the experience as a way to see what a visitor to your site might see and think when they read the information you have provided.

Links Within Articles

Inbound links can help your ranking. There are a number of ways to attract traffic to your site, including paid advertising, PPC. One of the most cost-effective ways to build inbound links is through article writing. Publishing articles can boost your rank in two different ways:

Increased Link Popularity: When you write an article and submit it to other sites to post, make sure they link back to your website. Suddenly, you have a quality link that directs potential customers to your site!

Exposure and Credibility:

Writing an article automatically lends you credibility in your particular field. Add that to the benefit of receiving visitors through that article, and the time it took to write the article and finding the resources to publish those articles and it is suddenly paid for. Only submit to high-ranking, quality sites. Links from poor-quality sites can actually damage your website’s search engine rank.

Finally, with high-quality content comes links generated by those who visit your site. If you provide relevant information other people can use, they will link to your site of their own.

Make it easier for people to link back to your site by providing sections for specific areas (like articles). The easier it is to link to your site, the more people will do so. People may link to specific articles or your entire article index.

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The Importance of Blogging to Get More New Patients and Rank Higher in Google is a post from: Medical Marketing by JD Media Surge, LLC.