Google Analtyics Training – How to Really Use Google Analytics

by James Dreesen

Everyone wants to turn their website into a media asset that produces a steady flow of new customers, clients, and/or new patients. A new study released by BuiltWith even suggests that business owners are attempting this at alarming rates considering over 15,000,000 websites are now using Google Analytics.

As a business owner myself, Google Analytics is the first thing I installed but even after a few years working online I didn’t fully understand it under I got Google Analytics certified (see my cheat sheet here). And I certainly didn’t know how to analyze the data and create actionable steps to help increase business revenues and profits.

The Internet Marketing Equation:
Targeted Traffic + Conversions = $$$

While the Internet marketing equation is simple, measuring results, analyzing data, and creating action steps to help improve a website and business profits takes further training.

As a certified Google Analytics consultant who passed the exam with an 88% I can also tell you that just because you pass the certification test does not mean you have the proper training to create actionable strategies to double conversion rates and increase profits.

While getting certified is a great way to obtain credibility, considering the few certifications in the Internet marketing industry, it doesn’t mean you know how to apply the metrics in terms of actionable tips to actually help a business succeed online.

Until now… Introducing The Best Google Analytics Training

training for Google Analytics

This is hands down the best Google Analytics training that both new and experience website owners can benefit from. You will quickly learn how to improve conversion rates and analyze traffic sources to determine which ones are producing the highest quality.

You will also learn:
-Where to Focus Your Social Media Attention and Efforts
-How to Double Your Conversion Rate and Sales
-How to Create a Data Driven Fact Based Marketing Strategy
-What Search Terms Where Typed in When Someone Bought Your Product or Filled out Your Lead Capture Form

Click here now to learn more.

{ 15 comments… read them below or add one }

Isabella L. March 31, 2013 at 9:58 am

I’ve been doing some Google Analytics training the past couple of weeks and things have been progressing very well. Google Analytics is actually very straight forward and easy to use, once you invest the time to learn about all of the basics.

I would however add that it would help to have a guide of sort that would point you to the core subjects first, because it matters a lot what you learn first, in terms of the speed that you learn the subject. All in all, google analytics has been very much worth the investment in time and effort for my website.


George April 22, 2013 at 3:21 pm

Isabella analytics is a tool. Nothing more. The real magic comes from actionable data driven steps, analytics provides us with. Those steps come from the guide – what I’ll call a checklist, and depending on what facet of your business you’re working on at any given time, determines the key metrics of the checklist. Not hard to create if you know your goals. Everything works back from the goals.


Jacob J April 3, 2013 at 8:04 am

I don’t want to cheat the test. I want to ace the Google Analytics certification by really learning the ins and outs of it. I’ve also used Google Analytics for several years, but the truth is I only know the very basic functions and the rest are a mystery to me. I want to learn it properly so I know what everything means and also to use the more advanced functions. Getting tested for Google Analytics certification will be a great learning opportunity.


Michael5L April 9, 2013 at 4:21 pm

Everyone who’s successful with their internet marketing business seem to use all the complex functions of google analytics to improve their conversions. I’ve met a few experienced internet marketers at an online forum and they were testing all sorts of things with google analytics to figure out why some landing pages were converting better than others. I haven’t paid much attention to using google anaytics for my own business but I think now is the time…


Lauren April 21, 2013 at 7:33 am

Like most people who have blogs or e-commerce websites on the internet, I’ve never been one to make full use of Google Analytics. To be honest, I still don’t know what the big deal is. To me, the most important things are producing contents and making the website more user friendly. It’s not like Google Analytics can do those things for me. I do however see that it can help a little in those areas and I came to a conclusion that I should at least learn the basics of some of its extra functions. I may have been wrong about Google Analytics all this time, but I still doubt that it’ll make much difference in the end.


George April 22, 2013 at 3:17 pm

Hi Lauren – it’s definitely worth the time! Without analytics we guess at site changes, marketing investment (time and/or money) and hope for the best. As Michael5L stated – the top entrepreneurs and business know, you don’t do a thing online, unless you’re measuring it!
Imagine your doctor diagnosing your ailment, with running tests :S


George April 22, 2013 at 3:26 pm

Hi James – my first time to your site, nice post!
Google Analytics is truly the diagnosis of your business. And frankly if all measured our efforts, our decisions more frequently and took action on what we found, we’d all have healthier businesses!
Thanks for great content!


James Dreesen April 23, 2013 at 6:56 pm

Thanks for stopping by George!


Natalia Benson April 23, 2013 at 10:49 am

Procrastination has been my biggest enemy when it comes to growing my internet business as a side job. It’s tough to continue writing articles and working on SEO day in day out. The job is repetitive and boring, because you’re not making money right away. My websites are finally making some money though and they’re showing some results of my hard work. Now more than ever I need to concentrate on them and learning basic things like knowing how to use google analytics should be a given. Thanks James for the link to the analytics training I’m going to check it out!


Christopher Lincoln April 28, 2013 at 9:21 am

I bet 99 percent of Internet marketers have no idea about the extra functions of google analytics, other than the very basic traffic counting functions. I fall in the 99 percent because of my laziness and I’d also bet that 99 percent of other internet marketers also suffer from procrastination lol. That’s right people, get your butt off your couch and start doing something. Isn’t the definition of Insanity doing the same thing over again and expecting different results?

As former Google Analytics Certified professional myself I thing GA training is essential for all Internet marketers.


Olivia S May 8, 2013 at 9:56 am

I learned today from a friend on a forum that you can set things like sales goal, conversion rates, visitor behavior, and even see the type of browser the visitors use, through the use of google analytics. This was a total shock for me, because I thought it was nothing more than a traffic counter. Anyways I logged in today and I browsed through all the options and it was really incredible. There were so many things that I didn’t know about and there were so many things to learn. I’m flabbergasted, but I’m glad I know now. I’m getting google analytics training for sure.


Noah May 27, 2013 at 11:07 am

2 years into my internet marketing efforts and I’m yet to have a $1000 month. I’ve worked very hard writing articles, growing my social media presence, participating in forums, and such, but so far non have paid much dividend. I’ve decided to take a different approach and a few month ago invested in the Google Analytics training you recommended. Now knowing my website in and out, how to find and increase the right traffic source, and how to increase conversions I’m we’ll into the 4 figures monthly!


James Dreesen May 29, 2013 at 11:17 am

Such an inspirational story! Thanks for sharing.


Abigail May 29, 2013 at 7:06 pm

Having a google analytics certification would be awesome. I’ve already been studying a long time… This analytics training has been helpful! I’m just hoping it will help me pass the test too.


Hannah Larson June 1, 2013 at 9:58 am

This really gives you a new perspective of google analytics. I always thought of google analytics as a simple tool that gives me the total traffic at the end of the day and nothing more than that. But in fact it is so much more than just traffic logger and you can do so many things that could help you achieve your goals and improve your business. Sometimes you need a good kick in the rear to realize you’re not doing things right and this time I got it as in form of an article.


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