Everyone wants to turn their website into a media asset that produces a steady flow of new customers, clients, and/or new patients. A new study released by BuiltWith even suggests that business owners are attempting this at alarming rates considering over 15,000,000 websites are now using Google Analytics.
As a business owner myself, Google Analytics is the first thing I installed but even after a few years working online I didn’t fully understand it under I got Google Analytics certified (see my cheat sheet here). And I certainly didn’t know how to analyze the data and create actionable steps to help increase business revenues and profits.
The Internet Marketing Equation:
Targeted Traffic + Conversions = $$$
While the Internet marketing equation is simple, measuring results, analyzing data, and creating action steps to help improve a website and business profits takes further training.
As a certified Google Analytics consultant who passed the exam with an 88% I can also tell you that just because you pass the certification test does not mean you have the proper training to create actionable strategies to double conversion rates and increase profits.
While getting certified is a great way to obtain credibility, considering the few certifications in the Internet marketing industry, it doesn’t mean you know how to apply the metrics in terms of actionable tips to actually help a business succeed online.
This is hands down the best Google Analytics training that both new and experience website owners can benefit from. You will quickly learn how to improve conversion rates and analyze traffic sources to determine which ones are producing the highest quality.
You will also learn:
-Where to Focus Your Social Media Attention and Efforts
-How to Double Your Conversion Rate and Sales
-How to Create a Data Driven Fact Based Marketing Strategy
-What Search Terms Where Typed in When Someone Bought Your Product or Filled out Your Lead Capture Form