PPC Management
Medical SEO is our specialty when it comes to search engine marketing but we do offer PPC services to medical practices and healthcare organizations that can afford to pay per click for the highly targeted PPC traffic.
What is PPC?
PPC is also refereed to as Pay Per Click advertising is a form of search engine marketing where the advertisor pays to website owner for every click they get on their ad to their website.
Google Adwords is the largest scale pay per click network and rightly so considering Google owns over 70% of the search engine market. Viewing this Infographic you can see that PPC ads show up on the top and right and users click on these ads 25% of the time on average.
Who is Pay Per Click Advertising For?
- PPC is the best way to instantly get targeted traffic to your website. If you need targeted traffic instantly and want more new patients tomorrow then starting a PPC campaign today can get your phone ringing literally tomorrow morning!
- PPC is a great way to find what keywords convert at the highest rate into new patient phone calls. It might be for curtain types of services you offer or different local cities keywords that convert the best on your website. Instead of investing in a medial SEO campaign it’s a great idea to first use PPC to test which keywords convert the best.
- PPC is the easiest way to quickly scale your online marketing efforts – Once you know your website converts targeted traffic at a high rate into new patients and you know which keywords provide the best quality of traffic to gain the more profitable new patients you desire then PPC is a great solution to scale your search engine marketing efforts. We start our PPC clients on the Google Adwords and once we have a fully optimized campaign there we can move onto like Yahoo and Bing but typically Google Adwords provides more than enough volume of PPC traffic.
What PPC Services Do We Offer?
PPC Management – We rely heavily on the analysis of technical data and statistical evidence which makes our optimization process second to none in terms of tracking results in the form of new patients. Our believe is if it can be tracked then it can be optimized and scaled for better performance and that’s what we strive to prove with each of our PPC campaigns.
PPC Audit – Got an excisting PPC account? Do you have questions on it’s performance? We can act as a 3rd party and give you advice on your excisting campaign and show you ways you can improve upon it yourself.
PPC Retainer - We recognize that not every healthcare organization or medical practice may need a full-time PPC agency or staffer to run their campaign. Our retainers start at 40 hours in which you can elect to use when instances arise where you need performance improvements or help managing the week to week ad performance optimizations.
Additional PPC Resources:
The Begginner’s Guide to Setting Up an Adwords Account
If you have an excisitng PPC campaign you can submit a Request For Proposal to JD Media Surge, LLC through the form below. If your new to search engine marketing we ask you to start with our SEM analysis so you can fully understand the search engines and your best opportunities to get new patients from them based on your local market.
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